{ Marketing } Full-time · Night shift
Experienced Social Media Marketer
What you'll do
- Plan, execute and optimise paid campaigns on Meta (Facebook & Instagram) and TikTok Ads.
- Build performance marketing strategies that generate leads, sales and conversions.
- Set up and manage Meta Pixel, TikTok Pixel, Google Tag Manager and GA4 tracking.
- Implement and troubleshoot conversion events, including ViewContent, AddToCart, InitiateCheckout, Lead and Purchase.
- Configure and verify Meta Conversions API (CAPI) and server-side tracking.
- Analyse ROAS, CPA, CTR, CPC and conversion rates, and optimise campaigns based on performance data.
- Conduct audience research, retargeting, lookalike audience creation, A/B testing and creative testing.
- Monitor budgets, scale successful campaigns and prepare performance reports.
- Collaborate with creative and design teams to improve campaign performance.
What you bring
- Proven professional experience in social media marketing and paid advertising
- Hands-on command of Meta Ads Manager and TikTok Ads Manager
- Practical experience with Meta Pixel, TikTok Pixel, GTM and GA4
- Solid understanding of Meta Conversions API, conversion events and tracking setup
- The judgement to read campaign data and make decisions from it
- E-commerce, lead generation or international client campaigns (preferred)
- Strong grasp of optimisation, audience targeting, retargeting and budget scaling
- Good written and spoken English
- Able to run several campaigns independently, on-site, on the night shift
